Facebook is a social media platform that was founded in 2004 by Mark Zuckerberg. In just one short year (2005), Facebook went from a college project to a platform holding nearly six million users. As the platform was continuously updated by the Facebook team, popularity around the globe spread at a rapid rate. Fast forwarding to 2021, more than 2.8 billion people from around the world use Facebook on a monthly basis. As if this number weren’t impressive enough alone, there are more than 1.8 billion users on Facebook daily! Facebook became so powerful and popular that in 2010 the feature film “The Social Network” hit theatres worldwide, portraying the founding of Facebook! (If you haven’t watched it, you should! It’s a great movie!)
Did you know the average person spends between five and six hours on their cell phones daily! Of that time, nearly two and a half of those hours are spent on Facebook alone. The realm of social media consists of numerous other platforms such as Instagram, SnapChat, TikTok, LinkedIn and more. (We will cover these platforms in future blog posts). If putting your business, product or service in front of people is what you want to do, Facebook has access to over 50% off all social media users! In fact, it’s the only platform that has that kind of reach. When it comes to search rankings, Facebook is the third most visited website, falling short to Google and YouTube. The Facebook application is the second most downloaded app, second to TikTok! For being 17 years old this year, Facebook remains relevant in the internet world.
Though people use Facebook to connect with friends, post photos and watch funny videos, placing your brand, service or product in their newsfeed will surely get you the exposure necessary for a significant increase in exposure to your future customers or clients. Without getting too deep into the technicalities of the advertising platform, Facebook is impression based as opposed to Google’s cost-per-click (CPC). What does this mean? You are paying for how many people see your ad regardless of their activity on the ad itself. Therefore, your ad content must be attractive enough to get someone to click away from pictures of their family members or laughing at funny videos. Don’t be scared though! It is not as hard as you think.
Another attractive part about Facebook marketing is the Facebook Pixel. The Facebook Pixel is an analytical tool installed into your website that allows monitoring of customer behavior and engagement while they are on your site. The Facebook pixel tracks page views, add to cart, purchases, time on pages and much more. Don’t be intimidated on how to add this to your site, we can do it for you! Tied into tracking customer behavior while they are on your site, is the capability of creating and running the powerful retargeting ad.
Have you ever clicked on an ad and hours later in some cases that exact product shows up on your newsfeed or on a banner on a totally different website? Chances are you eventually purchased that product because it followed you everywhere, reminding you wanted that product. That is a prime example of retargeting ads.
All in all, Facebook is a must have for your business! If you have any questions about how to set up your business Facebook page, pixel integration or social media marketing services, contact us today for your free consultation.