The Rise of TikTok

What is TikTok? The question that parents and grandparents are asking their children and grandchildren. Over the past few years, the social media platform, TikTok has been the fastest growing social media app in the entire world. 

What is TikTok, Literally?

Starting with what exactly TikTok is, it is a social media platform where creators can create short 15-second videos on any topic and share them for the public to see or strictly just their friends if they decide to have a private account. Now, after some updates, creators can even post 3-minute-long videos! TikTok came about in September 2017 and has only gotten more popular as the years have gone by. People worldwide love the app through the many different updates and all of the trial and error of new features and layouts.  

What Content is on TikTok?

The content that creators post varies tremendously. All of the content is solely videos, but the types of videos are what is different. You can find art videos, vlogs, food videos, fashion videos, dance videos, and so much more. Anything that anyone does has their personal touch on it, whether it is content that they solely came up with themselves or content they are following a trend.

Can You Make Money on TikTok?

The answer to that is, most certainly, yes. Like Instagram, TikTok allows its creators with a following to get paid by any brand that wants to work with them to create sponsored content. Making money isn’t as easy as just having one video go viral. The content you need to create after that viral video must keep people engaged in your profile and that is when brands will want to work with you.

Benefits of Using TikTok

  • As much as some may claim social media isn’t beneficial, using TikTok is just the complete opposite of that. For starters, TikTok is a platform where it allows users to feel extremely comfortable and be themselves. The videos they are creating or seeing on their feed will enable them to interact with other people. Some who may be just like them or some who may be nothing like them; however, it brings new people into their lives, whether temporarily or permanently. 
  • People may argue that TikTok is much easier to edit content in than any other social media platform. The filters and functionality on the app allow it to stand out from other platforms and makes the content created that much different. 
  • TikTok is the platform you can spend hours on. Every new swipe takes you to an entirely new video about a completely new topic. One video may be a recipe for cooking, while the next could be a viral dance. Everything on your feed will be different, and it’s hard to get bored of looking at new things. Even from going on the app one day to the next, your feed will change. Just overnight, there could be a new song released that goes viral or even a new sound that people are making the content to. 
  • Looking from a business point of view, using this app could be a game-changer for your business. For the past few years, both small and large companies are getting publicity just from some viral TikToks going around. Whether the company itself made the video or someone made a review video of how much they love the business and that blows up, that is highly beneficial for that specific company. 

With TikTok only being around for a few years and through all its different trial and error updates, the app is beneficial. The app creates so many opportunities that aren’t going to be going anywhere anytime soon. And that is most certainly a good thing. 

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